About Hotstar Advertising
About Hotstar Advertising
About Hotstar Advertising
Hotstar is the most popular digital and mobile entertainment platform in India. Owned by Star India, it has an extensive collection of the original content of channels under Star India as well as popular International movies and series. Also, Hotstar is the one-stop destination for watching live streaming of various popular sports events like the Indian Premier League, ICC Cricket World Cup, and ProKabbadi.
1.75% of the traffic comes from App. Advertiser can put ad on App and Website together at same cost
2. Hotstar provides their own reporting link from VideoPlaza. The advertiser can also add a 3rd party tracker to track the user's behavior on the site.
3. Hotstar provides special packages that advertising opportunities around the screening of Pan India events like IPL, Asia Cup etc.
4. One can advertise in Bangladesh with rates same as India Targeting.
5. No filter is available on targeting Sports section (Live content). One has to do a PAN India campaign. When an advertiser has advertised on Sports section their ad will remain same on highlights of that sports.
6. No Ad will be shown to Hotstar Premium Audience
7. Maximum Ad length size on Hotstar is 60 Sec
Past Advertisers
- Jharkhand Tourism
- SHahnaz Husain
- Nandos
- Greencure wellness
- Vicco
- Tata Motors
- Practo
- Housejoy
- Barbeque Nation
- BBC News
- Toshiba
- Pharmeasy
Facts and Figures
- 8 Million Video Impressions per day
- 16 minutes per user per day
- High cost effective ads with 80% completion rate and 5-10% CTR
- 70% of the video views will be contributed by mobile
- 11 am - 3 pm is dominated by female audience (35% - 40% of total consumption) and 8 pm - 11 pm is split equally across male and female audience (25% of total consumption)
- Loyal users visit Hotstar once in every 3 days, which comprise of 20% of the total users
- 25% of hotstar's views are driven by regional contents including content in Marathi, Tamil, Bangla, Malayalam, Kannada and Telugu
- At all India TV comparison, Hotstar Entertainment is 16% and Sports is 30% of TV Reach
- Monthly Active Users on Hotstar Entertainment is 23 Mn
- During IPL, Unique Visitors on Sports is 100 Mn
- 84% of the total audience is from Socio Economic Class - A
- Hotstar delivers 50 - 120 Mn impressions on sports days out of which 10- 20 Mn are unique impressions.
- Hotstar delivers 25 Mn plus impressions on regular days out of which 7-8 Mn are unique impressions.